Introduction
The Indian beauty industry is booming, with homegrown brands taking center stage in 2025. As consumers demand products tailored to Indian skin tones, climates, and ethical values, local brands are stepping up with innovation, sustainability, and inclusivity. But with so many options, how do you choose the best? This Top 10 Indian Beauty Brands to Watch in 2025 Review highlights the most promising names driving the industry forward. From vegan formulations to Ayurvedic-inspired skincare, these brands are redefining beauty standards. Explore their unique offerings and find your next must-have product with insights from ClassBuzz.
Why Indian Beauty Brands Are Thriving in 2025
India’s beauty market is projected to reach $34 billion by 2028, fueled by rising disposable incomes, social media influence, and e-commerce growth [Redseer]. Millennials and Gen Z are prioritizing quality, inclusivity, and sustainability, pushing brands to innovate. Homegrown companies excel by blending traditional wisdom, like Ayurveda, with modern science, catering to diverse skin needs and ethical preferences. At ClassBuzz, we’re passionate about showcasing brands that resonate with these values, offering consumers reliable and trendy beauty solutions.
Top 10 Indian Beauty Brands to Watch in 2025
1. Lakmé
Lakmé, a household name since 1952, remains a leader in the Top 10 Indian Beauty Brands to Watch in 2025. Known for catering to diverse Indian skin tones, Lakmé offers affordable yet high-quality products. Their Absolute range and 9 to 5 collection are favorites among professionals for long-lasting, fuss-free makeup. Recent launches include lightweight foundations and vibrant lipsticks, perfect for Indian climates.
- Why It Stands Out: Affordable, inclusive shade ranges, and professional-grade quality.
- Iconic Products: Lakmé Absolute Matte Lipstick, 9 to 5 Primer + Matte Foundation.
- What’s New in 2025: Lakmé introduced eco-friendly packaging, aligning with sustainability trends.
2. Nykaa Cosmetics
From an e-commerce giant to a leading beauty brand, Nykaa Cosmetics has transformed India’s beauty landscape since 2012. Offering trendy, budget-friendly products like lip crayons and nail polishes, Nykaa understands Indian beauty needs. Their Kay Beauty line, launched by Katrina Kaif, emphasizes inclusivity and bold colors.
- Why It Stands Out: Wide product range, trendy formulations, and strong online presence.
- Iconic Products: Nykaa Matte Luxe Lipstick, Kay Beauty Eyeliner.
- Case Study: Nykaa’s 2024 campaign with Kay Beauty reached over 6 million views on Instagram, showcasing its social media dominance [Grynow].
3. Sugar Cosmetics
Founded in 2015, Sugar Cosmetics has captured the hearts of millennials and Gen Z with its vibrant, long-lasting products. Tailored for Indian skin tones and humid climates, their matte lipsticks and smudge-proof eyeliners are cult favorites.
- Why It Stands Out: Bold colors, cruelty-free, and youth-focused branding.
- Iconic Products: Sugar Matte As Hell Crayon Lipstick, Bronze Palette.
- What’s New in 2025: Sugar launched a vegan skincare line, expanding beyond makeup.
4. Colorbar
Since 2004, Colorbar has been a go-to for vibrant, cruelty-free cosmetics. Known for its rich nail polish shades and lipsticks, Colorbar appeals to those who love bold, experimental looks while maintaining ethical standards.
- Why It Stands Out: Cruelty-free, vibrant color range, and affordable pricing.
- Iconic Products: Colorbar Luxe Nail Lacquer, Velvet Matte Lipstick.
- What’s New in 2025: Colorbar introduced AI-driven shade-matching tools for online shoppers.
5. Forest Essentials
Forest Essentials blends Ayurvedic traditions with luxury skincare. Founded in 2000, it offers products infused with natural ingredients like saffron, neem, and sandalwood. Their Soundarya Radiance Cream is a bestseller for glowing skin.
- Why It Stands Out: Ayurvedic formulations, sustainable practices, and premium quality.
- Iconic Products: Soundarya Radiance Cream, Kumkumadi Mask-Scrub.
- Case Study: Forest Essentials’ London store opening in 2024 boosted its global presence [Service95].
6. Himalaya Herbals
Himalaya Herbals is renowned for its herbal-based beauty and skincare products. With a focus on natural ingredients, their kajals and face washes are popular among budget-conscious consumers seeking effective solutions.
- Why It Stands Out: Herbal formulations, affordability, and wide availability.
- Iconic Products: Himalaya Kajal, Purifying Neem Face Wash.
- What’s New in 2025: Himalaya launched a vegan lip care range, tapping into ethical beauty trends.
7. Simply Nam
Founded in 2020 by celebrity makeup artist Namrata Soni, Simply Nam offers vegan, cruelty-free products tailored for Indian skin. Their hydrating lip butter and eyeshadow palettes are loved for their practicality and performance.
- Why It Stands Out: Celebrity-backed, vegan, and climate-friendly formulations.
- Iconic Products: Hydrating Lip Butter, Dawn to Dusk Eyeshadow Palette.
- What’s New in 2025: Simply Nam expanded into skincare with a focus on hydration.
8. Fae Beauty
Fae Beauty champions authenticity with unedited social media visuals and high-quality products for Indian skin tones. Their Lip Whip Matte Liquid Lipstick and skincare line, Fae Skin, emphasize ethical beauty.
- Why It Stands Out: Authentic branding, ethical practices, and inclusive shades.
- Iconic Products: Lip Whip 12H Matte Liquid Lipstick, Fae Skin Serum.
- Case Study: Fae Beauty’s 2024 Instagram campaign promoting realistic beauty standards gained 500K+ views [LBB].
9. Plum Goodness
Plum Goodness is a vegan, cruelty-free brand focusing on clean beauty. Their skincare and makeup products, like the Green Tea Face Mask, cater to sensitive skin and eco-conscious consumers.
- Why It Stands Out: 100% vegan, clean ingredients, and sustainable packaging.
- Iconic Products: Green Tea Face Mask, Plum Lip Balm.
- What’s New in 2025: Plum introduced biodegradable packaging for their entire range.
10. Auli Lifestyle
Founded in 2017 by Aishwarya Biswas, Auli Lifestyle offers natural, chemical-free skincare and makeup. Their lush, organic products are perfect for gifting and self-indulgence, appealing to eco-conscious consumers.
- Why It Stands Out: Organic, chemical-free, and budget-friendly options.
- Iconic Products: Auli Vitamin C Serum, Natural Lip Balm.
- What’s New in 2025: Auli launched a men’s grooming line, expanding their market.
Comparison Table: Top Indian Beauty Brands
| Brand | Focus | Key Products | Vegan/Cruelty-Free | Price Range |
|---|---|---|---|---|
| Lakmé | Makeup & Skincare | Absolute Lipstick, 9 to 5 Foundation | No | Budget-Friendly |
| Nykaa Cosmetics | Makeup | Matte Luxe Lipstick, Kay Beauty Eyeliner | Partial | Budget to Mid-Range |
| Sugar Cosmetics | Makeup | Matte Lipstick, Bronze Palette | Yes | Mid-Range |
| Colorbar | Makeup | Nail Lacquer, Velvet Matte Lipstick | Yes | Budget-Friendly |
| Forest Essentials | Skincare & Makeup | Soundarya Cream, Kumkumadi Mask | Yes | Premium |
| Himalaya Herbals | Skincare & Makeup | Kajal, Neem Face Wash | Partial | Budget-Friendly |
| Simply Nam | Makeup & Skincare | Lip Butter, Eyeshadow Palette | Yes | Mid-Range |
| Fae Beauty | Makeup & Skincare | Lip Whip, Fae Skin Serum | Yes | Mid-Range |
| Plum Goodness | Skincare & Makeup | Green Tea Mask, Lip Balm | Yes | Budget to Mid-Range |
| Auli Lifestyle | Skincare & Makeup | Vitamin C Serum, Lip Balm | Yes | Budget-Friendly |
What’s New in Indian Beauty Brands for 2025
The Indian beauty industry is embracing innovation in 2025:
- Sustainability: Brands like Plum Goodness and Lakmé are adopting eco-friendly packaging to reduce environmental impact.
- AI Integration: Colorbar’s AI-driven shade-matching tools enhance online shopping experiences.
- Vegan and Cruelty-Free: Sugar Cosmetics, Fae Beauty, and Simply Nam lead with 100% vegan formulations.
- Global Expansion: Forest Essentials’ international presence and Nykaa’s social media campaigns are setting global benchmarks.
- Men’s Grooming: Auli Lifestyle’s new men’s line reflects growing demand for inclusive beauty products.
Stay updated with the latest beauty trends on ClassBuzz for expert reviews and insights.
FAQs
Which is the No. 1 Indian beauty brand in 2025?
Lakmé is often considered the top Indian beauty brand due to its long-standing reputation, affordability, and wide product range catering to diverse skin tones. Its Absolute and 9 to 5 collections are particularly popular for daily and professional use [Typsy Beauty].
Are there vegan and cruelty-free Indian beauty brands?
Yes, brands like Sugar Cosmetics, Plum Goodness, Fae Beauty, and Simply Nam offer 100% vegan and cruelty-free products. These brands prioritize ethical practices, using clean ingredients and sustainable packaging to meet consumer demands [LBB].
What are essential makeup products for beginners?
Beginners should invest in a foundation or BB cream, concealer, mascara, eyeliner, lipstick, and a neutral eyeshadow palette. Brands like Nykaa Cosmetics and Colorbar offer affordable, beginner-friendly options with vibrant shades [Typsy Beauty].
How often should I replace my makeup products?
Most makeup lasts 6–12 months after opening. Mascara should be replaced every 3–6 months due to bacterial risks. Check product labels for expiry dates and store them properly to maintain quality [Typsy Beauty].
Why choose Indian beauty brands over international ones?
Indian brands like Lakmé and Forest Essentials design products for Indian skin tones and climates, ensuring better compatibility. They’re often more affordable and incorporate Ayurvedic ingredients for natural benefits [StyleCraze].
What are the top trends in Indian beauty for 2025?
Trends include vegan and cruelty-free products, sustainable packaging, AI-driven personalization, and men’s grooming lines. Brands like Plum Goodness and Auli Lifestyle are leading these innovations [The Established].
Conclusion
The Top 10 Indian Beauty Brands to Watch in 2025 are revolutionizing the industry with inclusivity, sustainability, and innovation. From Lakmé’s affordable classics to Forest Essentials’ luxurious Ayurvedic offerings, these brands cater to diverse needs while aligning with global trends. Whether you’re a makeup enthusiast or a skincare lover, these homegrown names deliver quality and ethics. Explore their products, share your favorites in the comments, or subscribe to ClassBuzz for more beauty insights. Let’s celebrate India’s beauty revolution together!
External Resources:
- Redseer: India’s Beauty Industry Trends
- Typsy Beauty: Best Makeup Brands in India
- Service95: Indian Skincare Brands
- LBB: Best Beauty Brands 2025
- Grynow: Top Beauty Influencers
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